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Leo Vince Exhaust & Electronics

 
 

LEO VINCE EXHAUST & ELECTRONICS

ITALIAN EXHAUST PIPE MANUFATURER LOOKED FOR SOMETHING DIFFERENT AND UNIQUE FOR THEIR ADVERTISING IN NORTH AMERICA. REALIZING EXHAUST PIPES ARE TYPICALLY FOUND ON THE SIDE OF MOTORCYCLES, THE "WE'RE ON (YOUR, HIS, HER & THEIR) SIDE" CAMPAIGN WAS CREATED. to support the campaign, illustrations were used to represent the athletes in the way they wanted to be represented. Two ad approaches were developed, one for the athletes and one for the product they promoted. both were adjacent from one another. THE CAMPAIGN EXPANDED INTO CATALOGS, POSTERS, TRADE SHOW BOOTHS, CLOTHING AND VEHICLE WRAPS.

 

creative direction - ADVERTISING CAMPAIGN - design - PRODUCT PHOTOGRAPHY

 

billboard & trade show backdrop

 

PRODUCT BROCHURE

 

ADVERTISING CAMPAIGN - sponsored athletes

 

ADVERTISING CAMPAIGN - PRODUCT

 

MAILER - LEAVE BEHIND

 

PROMO

 

PHOTOGRAPHY