LEO VINCE EXHAUST & ELECTRONICS
ITALIAN EXHAUST PIPE MANUFATURER LOOKED FOR SOMETHING DIFFERENT AND UNIQUE FOR THEIR ADVERTISING IN NORTH AMERICA. REALIZING EXHAUST PIPES ARE TYPICALLY FOUND ON THE SIDE OF MOTORCYCLES, THE "WE'RE ON (YOUR, HIS, HER & THEIR) SIDE" CAMPAIGN WAS CREATED. to support the campaign, illustrations were used to represent the athletes in the way they wanted to be represented. Two ad approaches were developed, one for the athletes and one for the product they promoted. both were adjacent from one another. THE CAMPAIGN EXPANDED INTO CATALOGS, POSTERS, TRADE SHOW BOOTHS, CLOTHING AND VEHICLE WRAPS.